The songs of Insane Clown Posse center thematically on the mythology of the Dark Carnival, a metaphoric limbo in which the lives of the dead are judged by one of several entities. They formed their own professional wrestling promotion, Juggalo Championship Wrestling, and have collaborated with many hip hop and rock musicians. The duo founded the independent record label Psychopathic Records with Alex Abbiss as manager, and produced and starred in the feature films Big Money Hustlas and Big Money Rustlas. Originally known as JJ Boyz and Inner City Posse, the group introduced supernatural and horror-themed lyrics as a means of distinguishing itself stylistically. The group has established a dedicated following called Juggalos numbering in the 'tens of thousands'. According to Nielsen SoundScan, the entire catalog of the group has sold 6.5 million units in the United States and Canada as of April 2007. The duo has earned two platinum and five gold albums.
Insane Clown Posse is known for its elaborate live performances and theatrical horror-inspired lyrics. Formed in Detroit in 1989 as a gangsta rap group, ICP's best known lineup consists of rappers Violent J (Joseph Bruce) and Shaggy 2 Dope (originally 2 Dope Joseph Utsler). Insane Clown Posse, often abbreviated as ICP, is an American rap rock duo.